My CV | Résumé
A brief introduction to the page
Article Content
Personal Statement
- My ability to communicate well and perform under pressure has provided me with a successful marketing and project management portfolio.
- With extensive commercial experience in design, print and project management, I can ensure proposals are met, schedules are followed and budgets are adhered to.
- I possess a natural creative flair
- Driven by results and the desire to increase profits, my analytical and target setting approach has continually delivered record-setting success.
Employment History
Infomation on positions held
Country Artists Ltd
- Date: Nov 2006 – Oct 2007
- Title: Online Business Development Manager
Profile
Country Artists are one of the UK’s leading manufactures of collectable giftware products. Their collection spanned over 10 award-winning high street brands. They carried well over 1500 product lines appealing to many different demographic groups.
Main Objectives
- Refine and modernise current order handling processes
- Develop and manage all routes to market that were direct to consumer
- Create a fully integrated e-commerce website that could service customers, club members and retail accounts from one central location
- Manage online marketing activity, including PPC, SEO and banner/content advertisings
- Champion email marketing strategies, including offers, data segmentation and reports
- K.P.I reporting, results/data analysis and weekly progress-statement reports to the Board
- Train and migrate staff onto the new order and customer management systems
Achievements
- Completed a full brief, detailed specification and multiple wire-frame models for the new site within 8-weeks
- Oversaw the design and build of the site using several agencies, and project managed the entire process
- Completed a fully bespoke, integrated ecommerce site within a record time of 12 weeks
- Launched site with 6 Google campaigns and 10 specifically placed graphic adverts
- Had over 5 promotions in place from launch including competitions and loyalty points
- Increased consumer database from 2.5k to 9k within 9 weeks (without purchasing data)
- Within the first 6-weeks of the new site launching, we experienced a 318% increase in Visitors, 274% increase in Sales and 237% increase in Orders
- Launched affiliate marketing within 9-weeks of the site going live
- Moved Country Artists to the top of Google’s natural search listings within 4 weeks of going live
Country Artists was purchased to Enesco Ltd on 13th August 2007, who subsequently decided to move operations up to their head offices in Carlisle.
