Increase Sales with local advertising that works as hard as you do.

Local advertising is essential because it helps small businesses connect directly with the people who are most likely to become their customers—those nearby. In the UK, 46% of all Google searches are looking for local information, and 88% of consumers visit a store within 24 hours of searching for it online. That means if you’re not visible on platforms like Google Maps or local search results, you could be missing out on a huge number of potential customers right on your doorstep.

Think about it: You run a small business, and you know that people near you are looking for what you offer. If you can make it easy for them to find you, your chances of getting them through the door (or to your website) skyrocket. That’s where local advertising comes in, driving foot traffic and increasing your chances of being discovered.

At Acticom, we specialise in making sure your business stands out where it matters most, from Google My Business to geo-targeted ads. We help you get discovered by the right people at the right time—and keep you in front of them.

Google Maps and Google My Business are like your digital business card, except a lot more powerful. Nearly 70% of mobile users searching for local information visit a store within a day, and nearly 90% of consumers trust online reviews as much as personal recommendations. If your business isn’t set up correctly on Google My Business (GMB) or isn’t showing up on Google Maps, you’re missing a prime opportunity to be seen and trusted by customers looking for what you offer.

With a well-optimised GMB listing, you show up in local search results and Google Maps. Your business profile includes important details like your address, phone number, hours of operation, website, and reviews. For businesses in the UK, this is critical—your competitors are all trying to grab that prime spot.

At Acticom, we manage your GMB profile, ensuring it’s updated with the most engaging content, real-time information, and positive reviews. Whether you’re looking to rank higher in the search results or show up in Google’s local pack, our team ensures you’re not just in the game, you’re winning.

The best way to target local customers is to meet them where they’re already searching: Google, Facebook, Instagram, and Bing. Geo-targeted ads allow you to focus on specific locations, and when combined with the right keywords (think “near me” or “local”), you can reach customers actively looking for services in your area. A well-placed ad can be a game-changer.

Google Ads and Bing are great for targeting users actively searching for what you offer. By focusing on highly-converting local keywords (such as “best coffee shop near me”), your ads will be shown to people most likely to convert. Facebook and Instagram are powerful tools as well, with advanced location targeting options that allow you to reach users within a specific radius of your business.

The stats speak for themselves: 72% of consumers who search for something nearby will visit a business within 5 miles. If you’re not targeting people in your local area, you’re missing out on a lot of potential sales.

At Acticom, we make sure that every penny of your ad spend counts. We analyse your location, competition, and customer behaviour to design geo-targeted campaigns that get your business noticed and bring the right people to your door.

Geo-targeted ads are a way to show your ads to people based on their physical location, meaning you can target customers who are near your business or in areas you want to reach. For example, if you’re a local cafe, you don’t need to show ads to people in Scotland when your business is in Manchester. Geo-targeted ads on platforms like Google and Facebook let you advertise to people within a set radius from your store, ensuring that your ad budget goes toward attracting real, local customers.

50% of mobile searches are intent-based, meaning users are looking for something close to them. If your ads aren’t targeted to their location, you’re wasting money. Geo-targeting maximises the chances that your ad will reach someone ready to walk through your door or make a purchase.

At Acticom, we specialise in creating highly-effective geo-targeted campaigns. By analysing local trends, competitor activity, and your ideal customer’s behaviour, we ensure your ads are always shown to the right people at the right time.

Tracking the effectiveness of your local advertising campaigns is critical to understanding what’s working and where adjustments are needed. Tools like Google Ads, Google Analytics, and Facebook Ads Manager provide in-depth metrics on everything from ad clicks to conversion rates and return on ad spend (ROAS). For local advertising, you’ll want to focus on key performance indicators (KPIs) like local clicks, calls, website visits, and store visits.

Without tracking, it’s hard to know if your efforts are paying off. For example, did your ads lead to more phone calls or people walking into your shop? Was there a spike in online orders from your area?

At Acticom, we provide clear and actionable performance reports. We don’t just tell you how many clicks you got; we give you a complete picture of your campaign’s success. We optimise campaigns in real-time to ensure you’re always getting the best return on your investment.

How much you should spend on local advertising depends on your business size, goals, and market competition. Small businesses can start with relatively modest budgets—as little as £5-£10 per day—but this should be adjusted based on the return you see. The key is to start small, test, and scale as you begin to see positive results.

If you’re targeting highly competitive areas or have a niche service, you may need a bigger budget to make a noticeable impact. However, with the right targeting and strategy, small businesses can see great results even with limited funds.

At Acticom, we work with you to set a budget that aligns with your goals. We optimise your campaigns to ensure every penny counts and help you scale up your advertising spend when the time is right.

Yes! Even if you don’t have a physical storefront, local advertising can still work wonders for your business. If you provide services like plumbing, cleaning, or home repairs, you can use geo-targeted ads to reach people in your service area.

In fact, 69% of people who use location-based mobile searches are looking for services that can be provided on-site or near their location, so geo-targeted campaigns are just as effective for service-based businesses as they are for physical stores.

At Acticom, we tailor local advertising strategies for all types of businesses, including service-based ones. Whether you’re running ads to capture local leads or showcasing your services through geo-targeted campaigns, we make sure you’re always visible to the right customers.

To determine if your local advertising campaign is working, you need to look at key performance metrics. For example, if your goal is foot traffic, check how many people clicked on your ad and then visited your location. If it’s online conversions, track clicks through to your website and sales generated.

Also, keep an eye on your local click-through rate (CTR) and conversion rate. If you’re getting a lot of clicks but not many conversions, there may be something off with your ad copy, targeting, or landing page.

At Acticom, we monitor the performance of your local campaigns and adjust them in real-time to improve results. We provide detailed performance reports so you always know exactly how your ads are performing.

Staying ahead of the competition in local advertising requires continuous improvement. It’s important to stay up-to-date with trends, test different ad formats, and make data-driven decisions. Regularly update your GMB profile, experiment with new keywords, and adjust your geo-targeting based on seasonal changes and local events.

80% of local searches on mobile result in conversions, so being visible and relevant to your audience is key to outpacing competitors.

At Acticom, we’re always watching the latest trends and adjusting your strategy to keep you ahead of the curve. Whether it’s fine-tuning your local SEO or launching the latest ad campaign, we make sure you’re always a step ahead.