Performance Analytics

Empower Your Business with Data-Driven Insights That Fuel Growth

Performance Reporting For Smarter Decisions

Easy-to-Understand Performance Reporting!
The best decisions are made with the right data. At Acticom, we provide clear, insightful performance reporting that helps you understand how your website and marketing campaigns are really performing—so you can make informed choices to drive business growth

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Overwhelmed by Data, Yet Starving for Insights

For many businesses, Google Analytics (GA) is the go-to tool for tracking website and marketing performance. While powerful, it often overwhelms users with data without providing actionable insights.

The shift to Google Analytics 4 (GA4) has added to the challenge with a 60% increase in user complexity leaving many businesses struggling to adapt.

Small businesses spend an average of 4 hours per week on analytics but feel they use less than 20% of the data’s potential.

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According to a report by Forrester, 74% of businesses feel they are “data-rich but insight-poor,” highlighting a widespread struggle to translate numbers into meaningful actions.

"Visualising the data and seeing the trends is a game changer"

Our Approach To Performance Analytics

Tracking and interpreting performance data shouldn’t be difficult. Companies that effectively use data-driven decision-making are 23 times more likely to acquire customers and 6 times more likely to retain them (McKinsey).

At Acticom, we make it simple, providing you with insights that allow you to refine your strategies and see better results over time. Our approach is to empower you with the information needed to scale your business efficiently.

Markating Analytics

Our Performance Reporting Services Include:

Comprehensive Performance Dashboards

We offer customised dashboards that provide an at-a-glance view of key metrics like website traffic, conversions, campaign performance, and more.

Data Analysis & Insights

Our team analyses the data and provides actionable recommendations. Whether it’s fine-tuning a campaign or adjusting your website, we help you improve continuously.

Monthly Reports with Clear Action Plans

Every month, we send you a detailed yet easy-to-understand report that shows how your business is performing. No jargon, just clear insights you can act on.

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What Our Clients Say

Here’s what some of our clients are saying about the data expertise we’ve brought to their team and the difference it’s made to their performance.

"Acticom transformed our website and helped us grow beyond our wildest expectations - we've been with them ever since!"
Keiran Hunter
KLH Cleaning
"It was great to have all the website and marketing taken care of. I could focus on my business and not worry about anything."
Sofie Hollis
Sofie's Bakehouse
"The team at Acticom are always on-hand and go above and beyond. I love the monthly pricing and the work is Excellent!"
Tony Starke
AllTops UK

Performance Analytics FAQ's

Explore our FAQs to find answers to your reporting questions.
Why do basic reports fall short?
  1. Lack of Customisation:
    Pre-built dashboards often focus on generic data, failing to align with specific business goals.

  2. Hidden Trends:
    Important trends, like seasonal sales dips or specific ad campaign performance, can remain buried in raw data.

  3. Inability to Measure ROI Accurately:
    Without deeper analysis, businesses struggle to link marketing spend to actual revenue, leaving them unsure about the success of campaigns.

  4. Missed Competitive Benchmarks:
    Google Analytics doesn’t inherently provide insights into how a business is performing relative to competitors in the same industry or market.
What gaps in reporting am I missing?

Google Analytics offers a wealth of metrics, but relying solely on its basic reports can leave gaps in understanding:

  • Traffic Sources vs. Quality:
    Businesses may know where their traffic is coming from but lack clarity on which sources deliver engaged or converting visitors.

  • Surface-Level Metrics:
    Metrics like page views and bounce rates tell part of the story but don’t explain why visitors are leaving or failing to convert.

  • User Behaviour Gaps:
    Basic reports rarely dive deep into how users interact with a website, leaving questions about friction points and opportunities for optimisation unanswered.
How does your service help me identify what’s working in my marketing efforts?

Our service focuses on metrics that matter, such as cost per acquisition (CPA), customer lifetime value (CLV), and conversion rates across different channels. By linking these metrics to specific campaigns, we help you pinpoint what drives the best return on investment (ROI).

Example: A recent study by HubSpot found that 76% of marketers struggle to determine which tactics have the greatest impact on their business. With Acticom, you’ll gain a clear view of what’s performing and where adjustments are needed.

How can Performance Analytics improve my customer retention?

Customer retention is often overlooked in favour of acquisition, but retaining a customer is 5-25 times more cost-effective than acquiring a new one (Harvard Business Review). Our service analyses customer behaviour data, such as repeat purchase rates, churn signals, and loyalty programme performance, to help you strengthen relationships with existing clients.

For example, understanding what products or services keep customers coming back allows you to tailor your offerings and marketing strategies to increase repeat business.

How will your service help me compete with larger businesses?

Small businesses often lack the time or resources to conduct in-depth data analysis. Our Performance Analytics service levels the playing field by equipping you with enterprise-level insights tailored to your size and market.

Stat: According to Clutch, 29% of small businesses say their biggest challenge is competing against larger companies. With actionable data, you can uncover niche opportunities, optimise campaigns, and focus your budget on areas that deliver the greatest ROI.

What makes your service better than a standard analytics dashboard?

While dashboards like those in Google Analytics or GA4 provide raw data, our service interprets that data and delivers insights you can act on. We don’t just show you numbers; we tell you what they mean and how to use them to improve your business outcomes.

Additional Benefits Include:

  • Customised reports based on your goals.
  • Visual dashboards designed for non-technical users.
  • Proactive recommendations to improve your bottom line.

Stat: Businesses using advanced analytics see a 15% higher sales growth compared to those relying on basic tools (McKinsey).

Ready to Use Data to Drive Your Success?

Let’s talk about how we can provide the data and insights you need to make smarter decisions and grow your business with confidence.

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